Changing Industries, Changing Names
Most people accept that change is a part of life. We all have a slightly different perspective on just what change means and those perspectives depend heavily on our own personal experiences.
Change can be scary. Change can be exciting. Change can be uncomfortable. Change can be a relief. No matter what definition applies...no one can deny the fact that change happens. No matter if we want it to or not!
And that includes large scale changes; industry changes. And even though industry changes (for most people) aren't really a "personal" experience, we still apply our personal experiences to the situation and label the changes to the industry according to past experiences. But if we pushed aside all our misconceptions and biased definitions, what exactly does it mean when an industry changes?
Changing industries are very accurate depictions of the changes in the purchasing habits of the particular industry's target market. An industry that ignores the needs of its consumer group's needs and wants will quickly find their profit margins falling. Changes to what the consumers are looking for actually run the entire industry.
This definition of "change" directly related to large industries makes a lot of sense.
Take the car industry. Car dealerships are changing. They've seen the needs of their consumers evolving and they are making sure they fill those new needs. Consumers are looking for: quality, wide variety, ease of purchase and a lot of spectacular presentation.
Take San Tan Honda Superstore of Chandler. It used to be Honda Cars of Mesa; for the past 31 years they were known for quality Hondas Valley wide. They made happy customers. But they've made some big changes to accommodate the industry's consumer group; and we're not just talking about a new name.
They settled in to a new 14 acre location in the San Tan section of Loop 202 and Gilbert Road in Chandler, Arizona. They've packed their huge new dealership with a wide variety of Hondas for consumers to choose from; they're actually the largest Honda dealership in the state of Arizona. They have more service bays than ever before and an additional express service area for those times when it's necessary. Their beautiful new showroom (in the midst of their 105,000 square foot building) provides consumers with the fabulous presentation they crave. All departments are now open longer, rental cars are available on site and they offer a courtesy shuttle service to make things ultra convenient!
It almost leaves you breathless, doesn't it? That's change for you; if it's not scaring the daylights out of you, it's filling your eyes with tears and leaving you speechless with sheer happiness and shock at the surprise of getting exactly what you wanted before you realized you wanted it. Changing industries benefit from changing names because consumers secretly want change. Shah, don't tell anyone. Let's continue to let that one particular work associate believe that change is the single most terrifying concept on earth instead of one of basic necessities that keep industries functional and moving in the right direction.
Filed under: Car Articles