by Ben Pate

In 1945, Nitto Tires was originally started in Japan by the name Toyo Tire & Rubber Company. The US operation started in 1966. Nitto Tires was incorporated in 1999 in US. It is the largest tire company in the world.

The CEO of Nitto Tire launched the Vision "15" plan for the road ahead till 2015. It happens to be the 70th anniversary for the company since its inception in Japan. Vision "15" sets the company's ambition for the way forward to 2015. Nitto Tires is a "Distinctive Value Creating Company". The actions that will drive the value for the company is stabilize, protect, deliver, improve and win.

'Driven to Perform' is the new brand statement of the company which unifies the brand logo. As the company is focused on raising executive standards by creating greater transparency in the higher management, it is going strong in more than 100 countries worldwide.

Nitto tire is the best in high performance radial tires. This company designs and produces tires to surpass the performance of drag racing radials. It is supplemented with unmatched cornering and handling too. They provide excellent tread life for high performance tires making them durable. Due to an ideal combination of crisp handling and rugged durability their tires exceeds industry standards. These tires offer an impressive ride both on the freeway and the racetrack. They are the favorites of the most indiscriminating drivers. They are also ranked top for incredible levels of safety. They have broadly three categories of tires.

Nitto Competition Tires

They are for racetracks. The products under this category are:

Nitto NT555R Drag Radial gives the advantage to compete with front wheel drive in drag racing. They can also be put in cars for driving in normal roads and freeways.

Nitto NT555R 11 Extreme - They have a fusion of stiff sidewall construction and extreme drag radial tread design. It has the specially formulated soft compound. They exhibit impressive control and handling during severe lateral acceleration. The downside is it offers rough ride for daily driving on the roads due to the tire's construction.

Nitto NT - 01 - It is the peak of Nitto's technical excellence. It is an asymmetrical, non - directional tread pattern optimized for dry racing conditions. It has a tread compound formulated for race performance delivering extreme cornering power for faster and consistent track times.

Nitto Passenger Performance Tires

They have high performance for touring. They are also customized for travel during winter months. They provide quiet and comfortable ride in both dry and wet conditions. They have all-season tread features combined with high speed stability and durability to give service all the year round. They have different models in this category with further specifications.

Nitto Truck and SUV Tires

These tires are used for driving in all terrain. They have high performance and mud traction. They are used in both sport and traditional truck. High level of noise is reduced by advanced computer simulation technology. They have higher load ratings enabling them for use in heavyweight trucks like GM Heavy Duty or Ford Super Duty. It is available in different models.

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Nitto Tires is the undisputed leader in its category. They till now exceed the industry standard in every possible aspect. These Car Tires are the best Tires.

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