by Zou Frbiz

Thirteenth meeting of the Shanghai International Auto Show April 20 to start soon. The public displaying scale come to a record total of 170,000 rectangle meters, comprising a 20% boost in the last display, and there are 13 vehicles in the auto display the world the first time. Global automotive monsters in the shaded of economic urgent position, is still considered China as the most significant overseas markets.

Market outshines China

Affected by economic urgent position, the international worsening in the state of the general automobile market. Organized by the starting of the year in the United States, one of the world's five biggest auto display in Detroit auto display, the number and dimensions of booths with more than 2008 have considerably decreased, there were Mitsubishi, Land Rover, Suzuki vehicles, Ferrari, Rolls Royce, Porsche broadcast its departure from the Detroit Motor Show and so on. Display dimensions and number of exhibitors has turned down markedly. After the Geneva Motor Show is not satisfactory. Although the U.S. auto monster to take part in the Geneva Motor Show, but considerably decreased the dimensions of exhibitors.

In September this year, the Tokyo International Motor Show is more dilemma, Japan Automobile Manufacturers Association announced on the 24th, this year held in the fall of the 41st Tokyo Motor Show, exhibitors 122 enterprises, only half of the last show. Japan Automobile Manufacturers Association (JAMA) said the 2009 Tokyo Motor Show a few days ago may face cancellation. At present, some foreign car manufacturers have decided not to attend the Tokyo Motor Show in 2009, and some Japanese exhibitors also recommended the abolition of the show.

The Shanghai Auto Show, American companies contracted by car front, GM has chosen Shanghai GM joint exhibition with the practice, do not intend to debut new models. Ford's display area has been narrowed significantly. However, China still is the world's major auto makers do not want a piece of missing poised.

In freezing climate the international economic urgent position, the Chinese auto market itself. The first two months of this year, the European vehicle sales dropped 25.8 per hundred, Japan and South Korea dropped 20.2 per hundred, North America sales dropped 37 per hundred, dropped 9.8 per hundred in South America, Southeast Asia dropped 12.5 per hundred, an boost of only 3.1 per hundred in China.

Strong demand for the Chinese market can not be underestimated, in the introduction of "planning the revitalization of the auto commerce to adjust" and associated assesses, the fast heating of the Chinese automotive market has surpassed the United States for three successive months as the world's biggest new vehicle sales market. The first quarter, China's auto output and sales begun ascending up, respectively, 2,567,600 and 2,678,800, an boost of 1.91% and 3.88%. Among them, both in March vehicle sales over one million, a record high. It is clear in the international automobile market, "winter" time when China has become a key international trade market attention.

Promotion of International Trade, China Shanghai Branch, leader of Cen Furong said that this year's Shanghai auto display on the nonattendance of several enterprises and components of the vehicle but left the backdrop, but numerous vehicle businesses still timid even pouch cash exhibitors, China is still a their hearts the most significant overseas markets.

Continue to be optimistic come seal China's future

20 Porsche in the thirteenth session of the Shanghai International Automobile and Manufacturing Technology Exhibition on the first time the world set free a novel model Porsche Panamera. The Shanghai Auto Show, Porsche booth to record a full range of Porsche accommodate a total of 15 models, with the upper and smaller storeys of the booth space for more than 1 thousand five hundred square meters total area.

Panamera in Shanghai for the world premiere auto display, Porsche one time afresh emphasised the significance of the Chinese market. Porsche Automobile Holding Europe AG, head individual and head boss to get Wei (Wendelin Wiedeking) said: "Panamera at the Shanghai International Motor Show the first to completely illustrate our flourishing Asian market, the firm self-assurance that we will depend on these markets, and completely accept as factual that the future financial promise of the market. "Porsche (China) Motors Ltd. head boss Helmut Broeker furthermore said the powerful display in Shanghai debut, Porsche verified hopeful about the Chinese market, and search China's long-term development.

Mercedes - Benz in the Chinese market has maintained strong growth momentum. First quarter of this year sales of 11,000, an increase of up to 30%. Monthly sales in March reached more than 5000 vehicles, an increase of 50 percent, a record high. The show will be at its core Mercedes-Benz E-Class Mercedes-Benz products in Asia in the first election in China, then China will be the first to introduce a certain amount of imported E-Class sedans. Chairman of the Board of Daimler Automotive Group and Mercedes - Mercedes-Benz Car Group, said Zetsche, president of global, all these actions have highlighted the Mercedes-Benz is committed to in China the world's largest auto market to achieve sustainable development. Zetsche said: "This spring, the global automotive industry look forward to once again full of the sights of China, mainly because of two reasons, first, the Shanghai International Motor Show has become the world's most important auto show in the ranks; Second, other parts of the world economy compared to China's economic growth remains robust. " Honda Senior Managing Director and Chief Minister of the Chinese soldiers after the Atsuyoshi in the auto show that China's era of independence in the world has come to an end, in the Honda in the global distribution of attention in China is also rising. Atsuyoshi after soldiers said that 2009 is a very important year, the market scale of the contrast has changed, the global auto market the main battlefield of the transfer to China by the United States.

Mazda vehicles in the first quarter of China's development rate more than 22%, sales of 37,217, a record since setting down the Chinese market in 2001 the largest year-on-year sales record since. Mazda (China) Co., Ltd. blade too dangled chul, head individual of the auto display that projections show that this year the Chinese market will apprehend up with the United States as the world's first local automobile market, Mazda will be more efforts to comprise the marvellous enterprise possibilities in increasing markets in China .

Focus on urban green traffic

The auto demonstrate, car prices in principle science and mechanical supplies and biological vindication become all the more noticeable conviction. Mercedes-Benz by the avant-garde for the couple Smart Fortwo car in April this year, has just recorded in China, Mercedes - Mercedes-Benz Car Group sales and marketing executive vice president of Meyer said that China's expansion momentum of swift urbanization, every 10 months the elevation of a city will be created to the same New York. Meyer believes that this cutting-part low-fuel consumption cars, parking convenient and appropriate for China's urban traffic conditions.

Nissan will be the first one to come to China for the future of custom-made compact urban concept car electric NUVU placed in the central hall. NUVU as "an oasis of Mobile," the cab is the natural selection of organic and recyclable materials, panoramic sunroof in the visible equipment, such as the small green leaves solar panels, will produce the energy transfer to the storage battery car , 3-meter-long vehicle with unique 2 +1 seating design, more suitable for future urban transport. In China, Nissan has also lost no time in taking a wider use of electric vehicles is crucial step. April 10, Renault - Nissan alliance and the Ministry of Industry and Information, Wuhan Municipal Government signed the promotion of electric vehicles on the memorandum of understanding.

Hyundai Kia Motors's environmental theme of "Blue Drive Blue Exhibition Hall" has become the highlight of Hyundai booth. As early as the end of 2008, Hyundai Kia Motors president Chung Mong-koo has been proposed to small and medium-sized models, energy saving and environmental protection model breakthrough crisis and decisively to strengthen R & D decision. Hyundai-Kia said the company recently introduced the Chinese government's "energy-saving and new energy vehicle demonstration funds to promote financial assistance Interim Measures for the Administration" will help Hyundai-Kia Motors in the new energy of the expanding automotive market also contributed to the Hyundai Kia Motors to continue increase the input of the Chinese market.

Atsuyoshi soldiers after that, China has gradually become the mainstream of the world market, but to become a powerful vehicle, there must be government, enterprises and consumers the efforts of the Trinity. Government departments to lead China to become a really powerful car, it is necessary for environmental protection, security, intellectual property rights and other fields to develop ahead of other countries, with a model system. Car will not only raise the volume to see, but also must be in the "quality" and strive to lead the area. At the same time, the real power requirements of automotive consumers with mature sensible code of conduct, consumers also need to change one's sense.

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