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2008 China's auto electronics development has deduced speedily, but the declining external surroundings and more other undesirable elements make the prospects for 2009 development source for concern. In rank to seize more very distinctly the fiscal critical purpose in 2009 against the setting of the development of China's electronics development context, this portion depart to well-known examine schools, analysts, and readers to share their certified automotive electronics development examination and outlook.

The process of domestic automotive electronics industry will continue to deepen the crisis

CCID Consulting, director of automotive and semiconductor business Chong Li

In recent years, China's automotive industry in addition to increased production, the passenger cars significantly speed up the pace of product upgrades, and in this round of product upgrades, the domestic automotive electronic increasingly become one of the most significant sign. The second half of 2008, the global financial crisis, China's auto production industry has not been widely expected before the breakthrough of the 10 million mark, in the face of possible industrial turmoil will continue, together with the emerging of "tax reform" proposal, 2009 China's auto industry will develop in the direction towards what? The Chinese automotive electronics market, which will be affected?

From the present pattern, the development of China's automobile commerce may be a minor slowdown in the stride, but the economic urgent position triggered by turmoil on the automotive electronics commerce and will not have much market influence, on the opposing, it furthermore may lead vehicle electronics market went into a new era.

First of all, in today's financial position, the automotive goods market is compelled to become progressively fierce affray, automotive manufacturers in supplement to cost slashes, the expanded share is the most productive means of affray, and expanded share method, the rate of engine vehicle electrical devices gear will be advanced significantly. Automotive market in 2008 from the issue of outlook, this "does not boost the allowance of" - or even "increase the capacity and price" means the affray has been comprehensive use of the numerous vehicle manufacturers, and with the progressively grave types of market affray, more bountiful "increase the capacity of" imperative.

Secondly, if the accumulation of "fuel tax", tiny motor vehicles will become the new darling of the market, while tiny motor vehicles for the upgrading of the automotive development will become the next purpose of development. In rank to get concurrently client demand, more in high-end using electronics yield in automobiles will be transplanted to tiny motor vehicles, the future of tiny displacement motor vehicles will be whole in the client electronics present in front of configurations.

Third, the "fuel tax" collection makes hybrid car market has once again aroused much attention. Over the years, including Chery, BYD, such as local brands, including many car manufacturers in the hybrid vehicle has done a lot of work, the product matures and costs decline, hybrid market in 2008 is expected to start formal scale. In hybrids, the automotive electronics products generally share the cost of more than 40%, some even to more than 60% hybrid market over the next few years will no doubt become China's automotive electronics market new impetus to the development.

To sum up, the storm in the industry, from vehicle production, the part of automotive electronics products in the market capacity growth will be slowed down, but from another point of view, this industry turmoil has the potential to become automotive electronics market into a new phase.

Car navigation yield unlimited prospects for the development of extensive

IMS Research analyst Liu ling qing

If you are afraid about China's automobile market, you will find that motor vehicle navigation procedures now have not only high-end motor vehicles in the high-allocation model. A item of the charge from 150,000 to 200,000 RMB is in addition about family motor vehicles stacked with navigation procedure started variety of the navigation. In augmentation, as many of broadcasting advertising as well as the navigation procedure hardware and programs become more exact, "driving with navigation" fundamental thought is more and more being agreed to by the enormous number of consumers.

Detailed analysis of China's car audio, car DVD car navigation system and the status quo and market characteristics, IMSResearch on the future development of these products to make the forecast, and that the vehicle navigation system is the development of these three products the most fast-moving field.

As a effect of pre-installed in-vehicle navigation procedures, as well as 1.6 ~ 2.5L displacement 2.5L types stacked in the getting higher fraction is looked frontwards to to pre-installed in China in 2015 the sales of motor vehicle navigation procedures will exceed 2.3 billion U.S. dollars. For the time being, China's pre-installed vehicle navigation procedures market is still substantially monopolized by foreign brands. Not only the quick development of the market pre-installed, fitted after the motor vehicle navigation yield are looked frontwards to to accompany in a interval of quick growth. Different from the pre-installed vehicle navigation procedures market was the monopoly of foreign oversized creatures, China's own brand labels in the post-mounted motor vehicle navigation wares market inhabits a ample share of the market. More envoy of their own brand labels embrace encouraging, for instance day housing in collapsible shelters and Huayangosaurus. Because of the quite more competent charge superiority and quite exact sales web of support, after China's own brand label yield, motor vehicle navigation apparatus development drive has been fully completed overshadowed by some well-known foreign brands. However, due to portable navigation procedures and navigation of the tough consequence of portable handsets, the Chinese motor vehicle navigation procedures fitted after the market struggle will be more fierce.

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